Concept Design
The Masaryčka project, led by Penta Real Estate in partnership with Zaha Hadid Architects, represents a transformative vision for Prague’s historic Masaryk railway station area. Conceived as a gateway to the city, the project aims to revitalize the urban landscape with an emphasis on connectivity, modernity, and sustainability.
Using Virtuplex’s immersive VR platform, the architectural team from Zaha Hadid’s London office collaborated in real time to refine both the interior and exterior designs. Virtuplex enabled architects and developers to virtually model every part of this iconic office building and its surrounding environment for in-depth evaluation. This VR-based approach provided critical insights into both the design and functionality of the space, supporting Penta in optimizing the layout for tenant needs, enhancing user experience, and securing approvals from municipal stakeholders.
This pioneering use of Virtuplex allowed Penta Real Estate not only to validate the concept but also to create a powerful visual narrative that engaged city representatives, industry professionals, and potential tenants—underscoring the project’s role in shaping Prague’s future urban landscape.
Virtuplex technology had a transformative impact on the workflow of Masaryčka project, empowering Zaha Hadid Architects to push design boundaries while fostering collaboration among all stakeholders. By enabling immersive, real-time meetings, Virtuplex allowed international teams to make swift, aligned decisions, reducing lead times by 20% and minimizing costly design revisions. Early spatial testing and visual clarity also streamlined the municipality approval process, cutting time to approval by 30%. This VR approach enhanced overall design quality, allowing the team to explore innovative concepts that optimized both tenant experience and operational efficiency, positioning Masaryčka as a landmark project for modern, sustainable urban design.
