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VR for Spatial Optimization

Optimize Your Spaces
with Real-Time Immersive VR

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Industries
Step into a virtual world where spatial planning is no longer limited by traditional models. With VR, you can simulate and optimize the use of spaces, improving functionality, traffic flow, and accessibility before construction begins.

In the VR lab, your team, including urban planners, architects, designers, and municipality governments and other key stakeholders, can come together to evaluate and optimize the layout of public spaces.

Each participant dons a VR headset, allowing them to interact with the space in real-time. They can examine everything from pedestrian traffic to accessibility features, helping you identify potential issues and ensure your design works seamlessly in the real world. This interactive approach enhances collaboration and empowers your team to make the best decisions.
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As your team enters the immersive VR space, each avatar represents a real-time participant engaged in the shared experience. From this perspective, team members can collaborate effortlessly, adjusting designs, testing different configurations, and providing instant feedback.

By optimizing spatial relationships and validating every element of the design in this shared environment, you can reduce inefficiencies and avoid costly changes later. With faster, smarter decisions, your public or private space projects are set up for success.

Why Choose Virtuplex for Spatial Optimization

Optimize Layouts

Visualize and interact with your space in a true-to-life environment to identify inefficiencies and optimize design flow.

Improve Usability

Experiment with various configurations to ensure every square meter of space is used effectively.

Save Time and Costs

Avoid costly adjustments by perfecting your designs before implementation.

Applicable Industries

Office Buildings, Shopping Malls, Residential Districts,
Hotels, Luxury Villas, Logistic Centers
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Airports, Railways, Stadiums,
Campuses, Expos, Public Parks

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Experience Centers, Showrooms, Stores, Pop-ups, Planograms

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Automotive, Healthcare, Aerospace,
Private Jets, Luxury Yachts

Who Benefits from VR for Spatial Optimization

Architects

Visualize and explore designs at scale to identify and resolve potential issues. Impress clients with fully immersive walkthroughs of planned spaces.
VR for Architects

Designers

Experiment with design concepts without the need for physical prototypes, saving time and resources. Make changes in real-time and see instant results.
VR for Designers

Marketers

Analyze customer interactions to optimize traffic flow and product placement. Present in-store concepts in 3D for clearer stakeholder understanding.
VR for Marketers

FAQ

VR enables you to visualize and interact with spaces in a true-to-life environment. By walking through the layout at full scale, you can identify inefficiencies, improve traffic flow, and ensure the design maximizes functionality. This realistic simulation allows you to fine-tune layouts with precision.

Yes. VR allows you to experiment with different configurations in real-time, helping ensure that every square meter is used effectively. By testing multiple options in a virtual environment, you can enhance usability for both occupants and operations, whether it's for a retail store, factory floor, or public space.

By identifying inefficiencies and perfecting layouts before implementation, VR reduces the need for costly on-site adjustments or redesigns. It also accelerates the decision-making process by providing a clear and immersive understanding of the space, ensuring smoother project execution.

Spatial optimization in VR is highly valuable for Real Estate i.e. designing efficient office buildings, shopping malls, and residential layouts, Urban Planning & Infrastructure i.e. creating public spaces, transportation hubs, or city districts, Retail & Category Management i.e. optimizing store layouts, planograms, and customer flow, and Machinery & Manufacturing i.e. arranging factory floors and equipment for peak efficiency.

VR provides a shared immersive platform for team members and stakeholders to explore and refine spaces collaboratively. With live remote collaboration, participants can suggest and implement changes in real time, streamlining the process and ensuring everyone is aligned.

Some key outputs include: Optimized layouts that maximize space usage and functionality; Enhanced usability by refining configurations to meet user needs; Reduced costs and time by resolving inefficiencies before physical implementation. These outcomes ensure better project outcomes and long-term success.

Explore Other Use Cases

Concept Validation

Virtuplex enables businesses to validate concepts early by creating 1:1 scale virtual models. Architects, designers, and developers can experience and test designs in a fully immersive environment, identifying issues, optimizing, and reducing costly errors before construction begins.
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Interactive 3D Presentations

Virtuplex provides immersive 3D presentations, allowing businesses to showcase and explore complex projects interactively from any location, enhancing clarity and engagement.
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Live Remote Collaboration

Our cloud-based platform enables teams to collaborate in a shared virtual space, discussing ideas, reviewing designs, and making decisions in real time, regardless of location. Perfect for global teams, it boosts productivity by eliminating the need for travel.
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Training & Simulation

Virtuplex provides realistic VR training environments, offering hands-on experience in a safe, controlled setting. Ideal for high-risk industries, it simulates real-life scenarios without the dangers of physical training.
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Industry leaders and pioneers choose Virtuplex

“For our most prestigious project, designed by Zaha Hadid Architects, we’re so glad we chose Virtuplex for presenting it to both internal and external stakeholders. It allowed us to validate the final design with our architects at record speed and engage industry experts, city officials, and potential tenants in a way that was both impactful and immersive.”
Project Details

Pavel Streblov

Penta Real Estate
"Virtuplex stands out as a game-changer in Europe with its unmatched VR Lab size and cutting-edge equipment. The professional VR headsets with 5K resolution, completely wireless freedom of movement, and advanced motion tracking system offer an immersive experience like no other — allowing you to step into virtual reality in real-life scale, free from any limitations and static viewing."
Project Details

Michal Dvorský

T-Mobile
"We believe the future of consumer research lies in virtual reality. The flexibility of Virtuplex’s solution is a huge advantage — you can instantly change the entire layout of a product shelf with just one click, without the need to rearrange or create multiple versions of the planogram. Plus, discussing the shelf design directly in VR with our partner made the process incredibly efficient and intuitive."
Project Details

Jozef Vnenk

Procter & Gamble
"We are currently exploring the concept of a modular solution for our showrooms. At Virtuplex, we have the unique opportunity to not only test the overall concept and its functionality but also to evaluate how both our customers and employees will experience the space."
Project Details

Jaromír Kuhn

Škoda Auto, Volkswagen Group
"We were developing the Masaryčka project, and its scale and complexity made it challenging to communicate the entire vision to everyone involved. Thanks to Virtuplex, investors could walk through and truly experience the design—bringing the project to life in a way that standard presentations never could."
Project Details

Jakub Klaška

Zaha Hadid Architects
"Virtual reality transforms mission readiness. Imagine soldiers exploring every detail of a military base before deployment, even when accessing the real location isn’t safe. With VR, we can construct a 1:1 virtual base, allowing soldiers to familiarize themselves with the entire layout, gaining critical insights and confidence before setting foot on foreign soil."
Project Details

František Mičánek

NATO Defence College
"It was incredible to see how each team explored the project, diving into every detail. Virtual reality opens up entirely new possibilities for experiencing and understanding a space. While 3D models offer a glimpse, Virtuplex takes it to the next level. You can truly feel the space come to life when you can move freely through it, all with just a headset on."
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Jakub Hendrych

IPR Prague
“Virtuplex is a game-changer. It’s like stepping right into a finished building. When you’re buying a home, you’re just imagining what it will be like, but no one truly sees it from a 2D floor plan. With Virtuplex, you don’t just see the space — you experience it.”
Project Details

Jan Kalaš

Penta Real Estate
"The vision of Prague on the Moon demonstrates how far our society can evolve. Libuše, a legendary figure in Czech history, considered one of the founding figures of Prague, foresaw that Prague’s glory would reach the stars. She would surely have been thrilled if Virtuplex had existed in her time, allowing her to show it to her peers."
Project Details

Tomáš Rousek

XTEND DESIGN
"The final VR project completely met our expectations. The ability to simulate movement was the icing on the cake—something we hadn't originally planned for, but the Virtuplex team seamlessly integrated it into the presented concept, and it added tremendous value."

Petr Raška

Czech Aerospace Research Centre
"Some structures are simply too complex to present effectively to investors. With Virtuplex, you can move through and truly experience the space and scale of the designs. It also enables remote collaboration, allowing key stakeholders from anywhere in the world to connect seamlessly."

Jakub Cígler

Jakub Cigler Architekti 
"If I had known about the virtual reality technology that Virtuplex works with, I would have integrated it into the planning of the renovation right from the conceptual phase. The collaboration completely exceeded my expectations and reinforced my belief that virtual reality is essential for complex projects. The entire experience becomes a social event in itself, something no online presentation could ever replace."

Jiří Bartoš

CIMEX GROUP
"I was amazed by how incredibly real virtual reality felt. When I tried the headset for myself, it was as if I was truly standing in the mint at the press—every detail was so vivid and immersive, without any distortion."

Jaroslav Černý

Czech Mint
"Virtual reality is, and will continue to be, a powerful asset for tourism marketing, not only during the pandemic but beyond. Virtual technology immerses users in a story, enhancing their experience of 'visiting' a destination, which can then influence their decision to visit in real life. It creates an experience that evokes the essential emotions needed to drive genuine interest."

Jan Herget

CzechTourism

Turn Grand Ideas
into Reality

Have a question or want to collaborate? Fill out the form, and we’ll get back to you to explore the possibilities!