Concept Validation
Procter & Gamble, a global leader in consumer goods, continuously seeks innovative ways to present its products to stakeholders. To enhance product storytelling and streamline decision-making, P&G leveraged Virtuplex’s virtual reality platform to create immersive, remote product presentations. This approach allowed teams across various regions to experience new product concepts, packaging designs, and in-store virtual placements in a fully interactive environment—eliminating the need for physical prototypes and costly logistics.
Using Virtuplex’s technology, P&G developed a virtual pop-up space where both retail partners and consumers could explore product innovations as if they were physically present. This digital showroom enabled real-time collaboration between marketing teams, designers, and category managers, allowing for immediate feedback and adjustments. By virtually testing product placements, shelf layouts, and branding strategies, P&G optimized its retail execution while significantly reducing time-to-market. The ability to present and refine product concepts remotely also supported sustainability goals by cutting down on material waste and travel.
Virtuplex played a key role in transforming P&G’s product presentation workflow, making the process more agile, cost-efficient, and globally accessible. The immersive VR environment allowed teams to make faster, data-driven decisions, reducing approval timelines and minimizing costly physical mock-ups. By integrating Virtuplex into its innovation pipeline, P&G improved collaboration across departments, enhanced the consumer experience, and set a new benchmark for virtual product showcases in the consumer goods industry.
