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VR for Marketers

Perfected In-store, Elevated CX
with VR for Marketers

Analyze customer behavior, optimize traffic flow, and perfect product placement.
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Deliverables

VR Benefits for Marketers

Map Customer Journeys

Visualize and analyze how customers navigate your store to identify pain points and opportunities for improvement.

Optimize Store Layouts

Test and refine floor plans to create intuitive layouts that boost sales and streamline the shopping experience.

Perfect Product Displays

Experiment with merchandising setups in a virtual environment to determine the most effective product placements.

Applicable Industries

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Experience Centers, Showrooms, Stores, Pop-ups, Planograms

Office Buildings, Shopping Malls, Residential Districts,
Hotels, Luxury Villas, Logistic Centers
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Tangible Deliverables

Virtual Walkthroughs

Immersive experiences allowing marketers to showcase retail spaces, showrooms, or real estate concepts, creating memorable and engaging customer or stakeholder presentations.

Rendered Videos

Polished, pre-recorded walkthroughs or storytelling visuals designed for presentations, campaigns, or online promotions, effectively communicating the brand’s vision.

Heatmaps from Customer Tests

Visual insights into customer interactions with products or layouts, helping marketers optimize engagement strategies and improve ROI.

3D Animations

Dynamic visualizations highlighting key marketing elements such as product placement, traffic flow, or customer interaction points, perfect for pitches and promotions.

360° Visuals & Videos

Shareable immersive visuals that give customers or stakeholders a panoramic view of retail spaces or real estate properties, enabling remote engagement.

Real Space Passage Videos

Realistic video simulations showing customer navigation or traffic flow, ideal for analyzing and optimizing in-store experiences or layouts.

Interactive Models

Customizable VR assets allowing marketers to experiment with store layouts, product placements, or real estate spaces to create the most impactful designs.

Session Recordings

Comprehensive documentation of marketing presentations or collaborative brainstorming sessions for future reference and insights.

Feedback Reports

Detailed summaries capturing customer and stakeholder reactions, providing actionable data to refine marketing strategies or spatial designs.

Experiences from Other Marketers

Michal Dvorský

T-Mobile
"Virtuplex stands out as a game-changer in Europe with its unmatched VR Lab size and cutting-edge equipment. The professional VR headsets with 5K resolution, completely wireless freedom of movement, and advanced motion tracking system offer an immersive experience like no other — allowing you to step into virtual reality in real-life scale, free from any limitations and static viewing."

Jozef Vnenk

Procter & Gamble
"We believe the future of consumer research lies in virtual reality. The flexibility of Virtuplex’s solution is a huge advantage — you can instantly change the entire layout of a product shelf with just one click, without the need to rearrange or create multiple versions of the planogram. Plus, discussing the shelf design directly in VR with our partner made the process incredibly efficient and intuitive."

Jaromír Kuhn

Škoda Auto
"We are currently exploring the concept of a modular solution for our showrooms. At Virtuplex, we have the unique opportunity to not only test the overall concept and its functionality but also to evaluate how both our customers and employees will experience the space."

Jan Herget

CzechTourism
"Virtual reality is, and will continue to be, a powerful asset for tourism marketing, not only during the pandemic but beyond. Virtual technology immerses users in a story, enhancing their experience of 'visiting' a destination, which can then influence their decision to visit in real life. It creates an experience that evokes the essential emotions needed to drive genuine interest."

FAQ

VR allows marketers to simulate real-world environments and scenarios, testing product displays, store layouts, and campaign concepts in an immersive way. This helps identify potential issues, gauge customer reactions, and refine ideas to ensure a successful launch.

VR enables marketers to explore and optimize retail layouts, analyzing how customers interact with planograms, product placements, aisles, and displays. This data-driven approach helps enhance traffic flow, reduce bottlenecks, and improve overall store experience to boost engagement and sales.

VR transforms static 3D models of stores, showrooms or planograms into fully interactive presentations, allowing marketers or retailers to "walk through" a space and experience the design firsthand. This immersive approach makes it easier for clients to visualize the final product and gain deeper insights into its potential impact.

Yes, VR facilitates live remote collaboration, enabling marketers or category managers to meet in virtual spaces with retailers or procurement teams, regardless of location. This real-time interaction improves communication, accelerates feedback cycles, and ensures that all parties are aligned without the need for travel.

VR enables marketers to visualize and test different product placements, ensuring that high-priority items are displayed strategically to maximize visibility and sales. By simulating customer behavior, marketers can fine-tune layouts for a smoother, more intuitive customer journey.

Marketers can receive a variety of impactful outputs from VR sessions, such as: virtual walkthroughs, 3D animations, rendered videos, 360° space images and videos, real space passage videos, heat maps from customer tests, interactive models, session recordings, and feedback reports. These deliverables provide marketers with valuable tools to optimize customer experiences, improve store layouts, and showcase real estate developments effectively.

Immersive Solutions

Concept Validation

Virtuplex enables businesses to validate concepts early by creating 1:1 scale virtual models. Architects, designers, and developers can experience and test designs in a fully immersive environment, identifying issues, optimizing, and reducing costly errors before construction begins.
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Spatial Optimization

Virtuplex enables businesses to test and refine space layouts with 1:1 scale virtual models. This immersive experience allows users to assess functionality, design flow, and potential improvements before real-world implementation, minimizing costly adjustments later.
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Interactive 3D Presentations

Virtuplex provides immersive 3D presentations, allowing businesses to showcase and explore complex projects interactively from any location, enhancing clarity and engagement.
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Live Remote Collaboration

Our cloud-based platform enables teams to collaborate in a shared virtual space, discussing ideas, reviewing designs, and making decisions in real time, regardless of location. Perfect for global teams, it boosts productivity by eliminating the need for travel.
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Helping Your Entire Team Innovate

Retailers

Optimize store layouts, product placements, and customer journeys virtually. Refine in-store experiences to boost shopper engagement and drive sales.
VR for Marketers

Designers

Experiment with design concepts without the need for physical prototypes, saving time and resources. Make changes in real-time and see instant results.
VR for Designers

Developers

Evaluate potential developments virtually, optimize site usage, test layouts and solutions to minimize rework, and present projects interactively to gain faster buy-in.
VR for Developers

Turn Grand Ideas
into Reality

Have a question or want to collaborate? Fill out the form, and we’ll get back to you to explore the possibilities!