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VR for Concept Validation

Validate Your Concepts
with Real-Time Immersive VR

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Industries
Experience your project in a realistic VR environment, identify potential issues, and perfect your designs with confidence.

In a VR lab, your team can come together and step into the future of design validation. With headsets on, architects, developers, designers, engineers, marketers, and other stakeholders can explore and interact with concepts as if they were already built, evaluating every detail and functionality.

This immersive approach allows stakeholders to assess spatial relationships, design flow, and usability in a fully interactive environment, offering a level of understanding that traditional methods cannot match.
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As your team enters the immersive VR space, each avatar represents a real-time participant in the shared experience, enabling seamless collaboration and communication. Participants can engage directly with the environment, providing instant feedback and making decisions faster.

With this shared experience, design concepts are tested, refined, and validated collectively, ensuring alignment before moving forward. This innovative method helps eliminate costly mistakes and accelerates the design process.

Why Choose Virtuplex for Concept Validation

Identify Design Flaws Early

Spot and resolve design issues at the concept stage, saving time and reducing rework costs.

Gain Stakeholder Alignment

Present your vision interactively to ensure all parties share the same understanding of the project.

Explore Design Options

Experiment with multiple design options in real-time and select the optimal solution.

Applicable Industries

Office Buildings, Shopping Malls, Residential Districts,
Hotels, Luxury Villas, Logistic Centers
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Airports, Railways, Stadiums,
Campuses, Expos, Public Parks

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Experience Centers, Showrooms, Stores, Pop-ups, Planograms

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Automotive, Healthcare, Aerospace,
Private Jets, Luxury Yachts

Who Benefits from VR for Concept Validation

Architects

Visualize and explore designs at scale to identify and resolve potential issues. Impress clients with fully immersive walkthroughs of planned spaces.
VR for Architects

Developers

Evaluate potential developments virtually, optimize site usage, test layouts and solutions to minimize rework, and present projects interactively to gain faster buy-in.
VR for Developers

Designers

Experiment with design concepts without the need for physical prototypes, saving time and resources. Make changes in real-time and see instant results.
VR for Designers

FAQ

Using VR for concept validation allows you to experience your designs at full scale in a realistic environment. This immersive approach makes it easier to spot issues like layout inefficiencies, spatial conflicts, or overlooked details that might not be evident in traditional 2D plans or physical models. Addressing these flaws at the concept stage saves time and reduces costly rework later.

VR enables all stakeholders to interact with the project in a shared immersive space. By presenting the design in a visually compelling and interactive format, stakeholders can better understand the project’s vision. This fosters clear communication, reduces misunderstandings, and ensures everyone is aligned before moving forward.

Yes, VR allows you to switch between design variations in real-time, making it easy to compare and evaluate different layouts, materials, or configurations. This flexibility helps teams select the optimal solution quickly, streamlining the decision-making process and ensuring the final design meets project goals.

Absolutely. Whether you’re working in Real Estate, Urban Planning, Retail, or another industry, VR provides a versatile platform for concept validation. It’s ideal for visualizing real estate developments, optimizing public spaces, designing retail layouts, and more. Its adaptability makes it a valuable tool across various sectors.

With VR, team members and stakeholders can participate in live, remote collaboration sessions, no matter their physical location. Avatars representing real-time participants foster a sense of presence and enable seamless communication. Feedback is provided instantly, ensuring faster iterations and better team cohesion.

Key benefits include: Spotting and resolving design issues early, saving time and reducing costs. Engaging stakeholders with interactive presentations to achieve consensus. Experimenting with multiple design options in a risk-free virtual environment. These advantages make VR an essential tool for improving efficiency and confidence during the design process.

Explore Other Use Cases

Spatial Optimization

Virtuplex enables businesses to test and refine space layouts with 1:1 scale virtual models. This immersive experience allows users to assess functionality, design flow, and potential improvements before real-world implementation, minimizing costly adjustments later.
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Interactive 3D Presentations

Virtuplex provides immersive 3D presentations, allowing businesses to showcase and explore complex projects interactively from any location, enhancing clarity and engagement.
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Live Remote Collaboration

Our cloud-based platform enables teams to collaborate in a shared virtual space, discussing ideas, reviewing designs, and making decisions in real time, regardless of location. Perfect for global teams, it boosts productivity by eliminating the need for travel.
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Training & Simulation

Virtuplex provides realistic VR training environments, offering hands-on experience in a safe, controlled setting. Ideal for high-risk industries, it simulates real-life scenarios without the dangers of physical training.
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Industry leaders and pioneers choose Virtuplex

“For our most prestigious project, designed by Zaha Hadid Architects, we’re so glad we chose Virtuplex for presenting it to both internal and external stakeholders. It allowed us to validate the final design with our architects at record speed and engage industry experts, city officials, and potential tenants in a way that was both impactful and immersive.”
Project Details

Pavel Streblov

Penta Real Estate
"Virtuplex stands out as a game-changer in Europe with its unmatched VR Lab size and cutting-edge equipment. The professional VR headsets with 5K resolution, completely wireless freedom of movement, and advanced motion tracking system offer an immersive experience like no other — allowing you to step into virtual reality in real-life scale, free from any limitations and static viewing."
Project Details

Michal Dvorský

T-Mobile
"We believe the future of consumer research lies in virtual reality. The flexibility of Virtuplex’s solution is a huge advantage — you can instantly change the entire layout of a product shelf with just one click, without the need to rearrange or create multiple versions of the planogram. Plus, discussing the shelf design directly in VR with our partner made the process incredibly efficient and intuitive."
Project Details

Jozef Vnenk

Procter & Gamble
"We are currently exploring the concept of a modular solution for our showrooms. At Virtuplex, we have the unique opportunity to not only test the overall concept and its functionality but also to evaluate how both our customers and employees will experience the space."
Project Details

Jaromír Kuhn

Škoda Auto, Volkswagen Group
"We were developing the Masaryčka project, and its scale and complexity made it challenging to communicate the entire vision to everyone involved. Thanks to Virtuplex, investors could walk through and truly experience the design—bringing the project to life in a way that standard presentations never could."
Project Details

Jakub Klaška

Zaha Hadid Architects
"Virtual reality transforms mission readiness. Imagine soldiers exploring every detail of a military base before deployment, even when accessing the real location isn’t safe. With VR, we can construct a 1:1 virtual base, allowing soldiers to familiarize themselves with the entire layout, gaining critical insights and confidence before setting foot on foreign soil."
Project Details

František Mičánek

NATO Defence College
"It was incredible to see how each team explored the project, diving into every detail. Virtual reality opens up entirely new possibilities for experiencing and understanding a space. While 3D models offer a glimpse, Virtuplex takes it to the next level. You can truly feel the space come to life when you can move freely through it, all with just a headset on."
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Jakub Hendrych

IPR Prague
“Virtuplex is a game-changer. It’s like stepping right into a finished building. When you’re buying a home, you’re just imagining what it will be like, but no one truly sees it from a 2D floor plan. With Virtuplex, you don’t just see the space — you experience it.”
Project Details

Jan Kalaš

Penta Real Estate
"The vision of Prague on the Moon demonstrates how far our society can evolve. Libuše, a legendary figure in Czech history, considered one of the founding figures of Prague, foresaw that Prague’s glory would reach the stars. She would surely have been thrilled if Virtuplex had existed in her time, allowing her to show it to her peers."
Project Details

Tomáš Rousek

XTEND DESIGN
"The final VR project completely met our expectations. The ability to simulate movement was the icing on the cake—something we hadn't originally planned for, but the Virtuplex team seamlessly integrated it into the presented concept, and it added tremendous value."

Petr Raška

Czech Aerospace Research Centre
"Some structures are simply too complex to present effectively to investors. With Virtuplex, you can move through and truly experience the space and scale of the designs. It also enables remote collaboration, allowing key stakeholders from anywhere in the world to connect seamlessly."

Jakub Cígler

Jakub Cigler Architekti 
"If I had known about the virtual reality technology that Virtuplex works with, I would have integrated it into the planning of the renovation right from the conceptual phase. The collaboration completely exceeded my expectations and reinforced my belief that virtual reality is essential for complex projects. The entire experience becomes a social event in itself, something no online presentation could ever replace."

Jiří Bartoš

CIMEX GROUP
"I was amazed by how incredibly real virtual reality felt. When I tried the headset for myself, it was as if I was truly standing in the mint at the press—every detail was so vivid and immersive, without any distortion."

Jaroslav Černý

Czech Mint
"Virtual reality is, and will continue to be, a powerful asset for tourism marketing, not only during the pandemic but beyond. Virtual technology immerses users in a story, enhancing their experience of 'visiting' a destination, which can then influence their decision to visit in real life. It creates an experience that evokes the essential emotions needed to drive genuine interest."

Jan Herget

CzechTourism

Turn Grand Ideas
into Reality

Have a question or want to collaborate? Fill out the form, and we’ll get back to you to explore the possibilities!