Concept Design
Škoda Auto’s global initiative to redesign its dealerships ushers in a new era of automotive retail. Focused on aligning its brand with modern customer expectations, the project introduces a new corporate design aimed at enhancing customer engagement, showcasing innovation, and fostering a premium user experience. This transformation promises to reshape how customers interact with the brand, offering a seamless blend of technology, comfort, and design.
Through Virtuplex’s cutting-edge VR platform, the Škoda Auto team explored every aspect of the new dealership design in an immersive virtual space. The use of VR enabled architects and project managers to virtually prototype the dealerships’ layouts and refine details, from the customer journey within the showroom to the configuration of the service areas. This real-time collaboration ensured the design matched Škoda’s vision of a modern, user-centric dealership experience, allowing for better spatial optimization, smoother flow, and an enhanced atmosphere of innovation. Virtuplex also played a key role in streamlining the approval processes, allowing Škoda to efficiently present the design to stakeholders and align with local regulations in different markets.
Virtuplex’s immersive technology proved crucial to Škoda’s dealership redesign, accelerating the decision-making process and improving collaboration between international teams. By simulating the customer experience and assessing the dealership layouts in virtual reality, the design team was able to rapidly adjust concepts, which reduced development time and minimized unnecessary revisions. Furthermore, this VR-driven process allowed Škoda to refine the customer journey and visual merchandising, ensuring the dealerships would be optimized for both customer experience and operational efficiency.
