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VR for Retail & Category Management

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VR for Retail & Category Management

Magenta, T-Mobile

Prague
Experience Centers
The Magenta Experience Center by T-Mobile, located in the heart of Prague, is a state-of-the-art innovation hub that merges technology, creativity, and customer engagement. Designed to be more than just a store, the center offers an immersive space where visitors can experience the latest in telecommunications, smart home solutions, and digital technologies.

Spread across a modern, interactive environment, the Magenta Experience Center serves as a showcase of T-Mobile's commitment to innovation and customer-centric solutions. Visitors can explore cutting-edge products, attend workshops, and engage with live demonstrations, creating a dynamic and memorable experience.
Project Details
Virtuplex’s advanced VR technology was utilized during the design phase to ensure every element of the center was optimized for functionality and customer experience. This immersive approach allowed the design team to collaborate in real time, ensuring that the space not only met T-Mobile’s vision but also exceeded customer expectations.

Michal Dvorský

T-Mobile
"Virtuplex stands out as a game-changer in Europe with its unmatched VR Lab size and cutting-edge equipment. The professional VR headsets with 5K resolution, completely wireless freedom of movement, and advanced motion tracking system offer an immersive experience like no other — allowing you to step into virtual reality in real-life scale, free from any limitations and static viewing."
Whether you're a brand, category, or CX manager, or a retailer, explore Virtuplex’s tailored solutions to transform your project workflows.
Start your project with us

Related Projects

Dealership Network Redesign, Škoda Auto

Europe
Showrooms
Škoda Auto has embarked on a global transformation of its dealership network, introducing a fresh corporate design that reflects the brand’s evolution toward modernity and sustainability. This comprehensive redesign spans over 3,200 dealerships worldwide, enhancing the customer experience with a focus on innovation, digitalization, and environmental responsibility.

The new design philosophy incorporates contemporary architectural elements, a welcoming atmosphere, and cutting-edge technology to create a seamless connection between the physical and digital worlds. Each dealership will feature interactive spaces, eco-friendly materials, and advanced customer engagement tools to better reflect Škoda’s brand values and vision for the future.
Project Details
Virtuplex’s state-of-the-art VR platform played a pivotal role in the redesign process, enabling Škoda Auto’s teams to visualize, refine, and test various layouts and concepts in a fully immersive environment. This approach ensured a consistent and optimized design across all dealerships while allowing real-time collaboration between stakeholders.

Jaromír Kuhn

Škoda Auto
"We are currently exploring the concept of a modular solution for our showrooms. At Virtuplex, we have the unique opportunity to not only test the overall concept and its functionality but also to evaluate how both our customers and employees will experience the space."
Whether you're a brand, category, or CX manager, or a retailer, explore Virtuplex’s tailored solutions to transform your project workflows.
Start your project with us

Related Projects

Geometry Design Store, McDonald’s

Global
Stores
McDonald’s is redefining the in-store dining experience with its Geometry Design store concept, a bold step toward modernizing its global restaurant network. This innovative approach blends contemporary aesthetics, enhanced functionality, and customer-centric design to create a welcoming and efficient environment that aligns with McDonald’s evolving brand identity.

The new store design incorporates modular architectural elements, intuitive layouts, and seamless integration of digital ordering systems. By prioritizing both aesthetics and operational efficiency, McDonald’s aims to enhance customer engagement while optimizing service flow. The concept also embraces sustainability, featuring energy-efficient materials and smart technologies to reduce the restaurants’ environmental footprint.
Project Details
Virtuplex’s immersive VR platform played a crucial role in the development of the Geometry Design concept, allowing McDonald’s teams to explore, test, and refine various layouts in a fully interactive environment. This enabled precise decision-making, ensuring a cohesive design strategy across multiple locations while improving the overall dining experience.

Ivana Švingrová Pešatová

McDonald's
“Virtuplex provided us with a powerful tool to evaluate every aspect of our store design, from customer movement patterns to operational efficiency. This approach allowed us to fine-tune the concept before implementation, ensuring an optimal experience for both customers and staff.”
Whether you're a brand, category, or CX manager, or a retailer, explore Virtuplex’s tailored solutions to transform your project workflows.
Start your project with us

Related Projects

Pop-ups: Virtual Product Presentation, Procter & Gamble

Czech Republic
Pop-ups
Procter & Gamble is revolutionizing product engagement with its Virtual Product Presentation pop-up concept, redefining how consumers and retail partners experience its brands. This innovative approach leverages immersive technology to create dynamic, interactive showcases that enhance product discovery while eliminating the limitations of physical displays.

The virtual pop-up experience blends high-quality 3D visualizations, interactive storytelling, and real-time customization, allowing users to explore product benefits in a highly engaging environment. By reducing the need for physical samples and printed materials, this concept also aligns with P&G’s commitment to sustainability and digital transformation.
Project Details
Virtuplex’s cutting-edge VR platform was instrumental in bringing this vision to life, enabling P&G teams to design, refine, and deploy immersive product presentations with unparalleled flexibility. This solution ensures a scalable and impactful way to introduce new products while optimizing engagement across diverse retail and consumer audiences.

Jozef Vnenk

Procter & Gamble
“Virtuplex has given us a game-changing tool to showcase our products in an entirely new way. The ability to create immersive, customizable experiences helps us connect with consumers and retail partners more effectively while reinforcing our commitment to innovation and sustainability.”
Whether you're a brand, category, or CX manager, or a retailer, explore Virtuplex’s tailored solutions to transform your project workflows.
Start your project with us

Related Projects

Interactive Planograms, Procter & Gamble

Czech Republic
Planograms
Procter & Gamble is transforming the way brands collaborate with retailers through its Smart Planograms for Customer Research and Retail Negotiations initiatives. By leveraging immersive technology, P&G enhances discussions with procurement teams, providing a data-driven, visual approach to negotiating product listings, shelf placements, share of space, promotional zones, and secondary displays.

This solution enables brands to showcase pre- and post-implementation scenarios, compare different category strategies, and dynamically adjust layouts in real time. Retailers can visualize the impact of proposed changes, making negotiations more transparent, efficient, and results-driven. The approach not only strengthens collaboration but also optimizes in-store execution and category performance.
Project Details
Virtuplex’s advanced VR platform plays a key role in this process, allowing P&G teams to present interactive planograms, test multiple configurations, and customize layouts instantly based on retailer feedback. This seamless, data-backed approach helps brands secure optimal positioning while driving mutual value for both suppliers and retail partners.

Jozef Vnenk

Procter & Gamble
"We believe the future of consumer research lies in virtual reality. The flexibility of Virtuplex’s solution is a huge advantage — you can instantly change the entire layout of a product shelf with just one click, without the need to rearrange or create multiple versions of the planogram. Plus, discussing the shelf design directly in VR with our partner made the process incredibly efficient and intuitive."
Whether you're a brand, category, or CX manager, or a retailer, explore Virtuplex’s tailored solutions to transform your project workflows.
Start your project with us

Related Projects

Automotive Model Visualization, Škoda Auto • Volkswagen Group

Czech Republic
Virtual Demos
Škoda Auto, a member of the Volkswagen Group, represents the future of dynamic, efficient, and sustainable car development and product presentations. Virtuplex collaborated with multiple departments, including technical development, where VR technology enables physical prototype-less engineering. This innovative approach streamlines the design and evaluation process, accelerating decision-making and enhancing collaboration across teams. By integrating immersive digital presentations, Škoda is redefining how vehicles are designed, tested, and showcased, setting new standards in automotive innovation.
Project Details
Virtuplex enables this transformation by providing a state-of-the-art VR platform where Škoda Auto’s teams can develop, test, and present vehicles in a fully immersive environment. This approach streamlines engineering processes, enhances collaboration, and redefines product storytelling—setting a new standard for digital innovation in the automotive industry.

Jaromír Kuhn

Škoda Auto
"Virtuplex’s immersive VR platform has completely transformed how we present the Enyaq RS iV to customers. Instead of relying on physical prototypes, we now offer a dynamic, interactive experience that brings the vehicle to life in any environment. This innovative approach enhances customer engagement, streamlines the sales process, and strengthens our ability to showcase the future of Škoda Auto."
Whether you're in R&D, a design engineer, or a manufacturing expert, explore Virtuplex’s tailored solutions to transform your project workflows.
Start your project with us

Related Projects

How You Benefit

Map Customer Journeys

Visualize and analyze how customers navigate your store to identify pain points and opportunities for improvement.

Optimize Layouts

Test and refine floor plans to create intuitive layouts that boost sales and streamline the shopping experience.

Perfect Product Displays

Experiment with merchandising setups in a virtual environment to determine the most effective product placements.

Practical Use Cases

Concept Validation

Virtuplex enables businesses to validate concepts early by creating 1:1 scale virtual models. Architects, designers, and developers can experience and test designs in a fully immersive environment, identifying issues, optimizing, and reducing costly errors before construction begins.
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Spatial Optimization

Virtuplex enables businesses to test and refine space layouts with 1:1 scale virtual models. This immersive experience allows users to assess functionality, design flow, and potential improvements before real-world implementation, minimizing costly adjustments later.
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Interactive 3D Presentations

Virtuplex provides immersive 3D presentations, allowing businesses to showcase and explore complex projects interactively from any location, enhancing clarity and engagement.
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Live Remote Collaboration

Our cloud-based platform enables teams to collaborate in a shared virtual space, discussing ideas, reviewing designs, and making decisions in real time, regardless of location. Perfect for global teams, it boosts productivity by eliminating the need for travel.
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Who Benefits from VR for Retail & Category Management

Brand Managers

Leverage VR to visualize and test brand presentations in-store, ensuring effective product placements and enhancing customer engagement across retail environments.
VR for Marketers

Category Managers

Use VR to optimize product layouts, experiment with planograms & shelf designs, and analyze customer flow to maximize sales and improve merchandising strategies.
VR for Marketers

CX Teams

Utilize VR to simulate customer journeys, identify pain points, and optimize store designs to improve customer satisfaction and overall experience.
VR for Marketers

Retailers

Enhance customer experiences by testing store layouts and product displays in VR, driving higher engagement and improving sales performance.
VR for Marketers

Interior Designers

Create and refine store layouts and interior designs in VR, experimenting with different concepts and styles to ensure an impactful and cohesive customer experience.
VR for Designers

Procurement Teams

Test product displays and store setups in VR before making purchasing decisions, ensuring that investments align with customer preferences and business objectives.

Industry leaders and pioneers choose Virtuplex

“For our most prestigious project, designed by Zaha Hadid Architects, we’re so glad we chose Virtuplex for presenting it to both internal and external stakeholders. It allowed us to validate the final design with our architects at record speed and engage industry experts, city officials, and potential tenants in a way that was both impactful and immersive.”
Project Details

Pavel Streblov

Penta Real Estate
"Virtuplex stands out as a game-changer in Europe with its unmatched VR Lab size and cutting-edge equipment. The professional VR headsets with 5K resolution, completely wireless freedom of movement, and advanced motion tracking system offer an immersive experience like no other — allowing you to step into virtual reality in real-life scale, free from any limitations and static viewing."
Project Details

Michal Dvorský

T-Mobile
"We believe the future of consumer research lies in virtual reality. The flexibility of Virtuplex’s solution is a huge advantage — you can instantly change the entire layout of a product shelf with just one click, without the need to rearrange or create multiple versions of the planogram. Plus, discussing the shelf design directly in VR with our partner made the process incredibly efficient and intuitive."
Project Details

Jozef Vnenk

Procter & Gamble
"We are currently exploring the concept of a modular solution for our showrooms. At Virtuplex, we have the unique opportunity to not only test the overall concept and its functionality but also to evaluate how both our customers and employees will experience the space."
Project Details

Jaromír Kuhn

Škoda Auto, Volkswagen Group
"We were developing the Masaryčka project, and its scale and complexity made it challenging to communicate the entire vision to everyone involved. Thanks to Virtuplex, investors could walk through and truly experience the design—bringing the project to life in a way that standard presentations never could."
Project Details

Jakub Klaška

Zaha Hadid Architects
"Virtual reality transforms mission readiness. Imagine soldiers exploring every detail of a military base before deployment, even when accessing the real location isn’t safe. With VR, we can construct a 1:1 virtual base, allowing soldiers to familiarize themselves with the entire layout, gaining critical insights and confidence before setting foot on foreign soil."
Project Details

František Mičánek

NATO Defence College
"It was incredible to see how each team explored the project, diving into every detail. Virtual reality opens up entirely new possibilities for experiencing and understanding a space. While 3D models offer a glimpse, Virtuplex takes it to the next level. You can truly feel the space come to life when you can move freely through it, all with just a headset on."
Project Details

Jakub Hendrych

IPR Prague
“Virtuplex is a game-changer. It’s like stepping right into a finished building. When you’re buying a home, you’re just imagining what it will be like, but no one truly sees it from a 2D floor plan. With Virtuplex, you don’t just see the space — you experience it.”
Project Details

Jan Kalaš

Penta Real Estate
"The vision of Prague on the Moon demonstrates how far our society can evolve. Libuše, a legendary figure in Czech history, considered one of the founding figures of Prague, foresaw that Prague’s glory would reach the stars. She would surely have been thrilled if Virtuplex had existed in her time, allowing her to show it to her peers."
Project Details

Tomáš Rousek

XTEND DESIGN
"The final VR project completely met our expectations. The ability to simulate movement was the icing on the cake—something we hadn't originally planned for, but the Virtuplex team seamlessly integrated it into the presented concept, and it added tremendous value."

Petr Raška

Czech Aerospace Research Centre
"Some structures are simply too complex to present effectively to investors. With Virtuplex, you can move through and truly experience the space and scale of the designs. It also enables remote collaboration, allowing key stakeholders from anywhere in the world to connect seamlessly."

Jakub Cígler

Jakub Cigler Architekti 
"If I had known about the virtual reality technology that Virtuplex works with, I would have integrated it into the planning of the renovation right from the conceptual phase. The collaboration completely exceeded my expectations and reinforced my belief that virtual reality is essential for complex projects. The entire experience becomes a social event in itself, something no online presentation could ever replace."

Jiří Bartoš

CIMEX GROUP
"I was amazed by how incredibly real virtual reality felt. When I tried the headset for myself, it was as if I was truly standing in the mint at the press—every detail was so vivid and immersive, without any distortion."

Jaroslav Černý

Czech Mint
"Virtual reality is, and will continue to be, a powerful asset for tourism marketing, not only during the pandemic but beyond. Virtual technology immerses users in a story, enhancing their experience of 'visiting' a destination, which can then influence their decision to visit in real life. It creates an experience that evokes the essential emotions needed to drive genuine interest."

Jan Herget

CzechTourism

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