Concept Validation
Procter & Gamble is redefining retail negotiations and category management through its Interactive Planograms initiative. By leveraging immersive technology, P&G enhances collaboration with procurement teams, providing a data-driven, visual approach to optimizing product listings, shelf placements, share of space, promotional zones, and secondary displays. This dynamic, interactive solution transforms traditional negotiations into a more transparent, efficient, and results-driven process.
With Virtuplex’s cutting-edge VR platform, P&G creates fully interactive planograms that allow brands and retailers to visualize pre- and post-implementation scenarios in real time. By comparing different category strategies and testing multiple shelf configurations, teams can make data-backed decisions that maximize in-store impact. The ability to adjust layouts instantly based on retailer feedback fosters a more agile negotiation process, ensuring optimal product placement while enhancing category performance. This virtual environment also enables retailers to experience proposed changes as if they were physically present in the store, driving greater confidence in strategic decisions.
Virtuplex plays a pivotal role in enabling P&G’s immersive planogram strategy, bridging the gap between brands and retailers with a seamless, collaborative approach. The VR-driven process reduces the need for costly physical mock-ups, accelerates decision-making, and enhances alignment between stakeholders. By integrating interactive planograms into category planning and retail negotiations, P&G not only strengthens relationships with its retail partners but also sets a new industry standard for in-store execution and shopper experience.
