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Virtuplex partnered with Škoda Auto to support the global transformation of its dealership network, redesigning over 3,200 locations to reflect the brand’s commitment to modernity, sustainability, and innovation. The new design integrates cutting-edge technology, eco-friendly materials, and digital engagement to elevate the customer experience.
Škoda Auto has embarked on a global transformation of its dealership network, introducing a fresh corporate design that reflects the brand’s evolution toward modernity and sustainability. This comprehensive redesign spans over 3,200 dealerships worldwide, enhancing the customer experience with a focus on innovation, digitalization, and environmental responsibility.
The new design philosophy incorporates contemporary architectural elements, a welcoming atmosphere, and cutting-edge technology to create a seamless connection between the physical and digital worlds. Each dealership will feature interactive spaces, eco-friendly materials, and advanced customer engagement tools to better reflect Škoda’s brand values and vision for the future.
Virtuplex’s state-of-the-art VR platform played a pivotal role in the redesign process, enabling Škoda Auto’s teams to visualize, refine, and test various layouts and concepts in a fully immersive environment. This approach ensured a consistent and optimized design across all dealerships while allowing real-time collaboration between stakeholders.
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„We are currently exploring the concept of a modular solution for our showrooms. At Virtuplex, we have the unique opportunity to not only test the overall concept and its functionality but also to evaluate how both our customers and employees will experience the space.“
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