T-Mobile

Virtuplex partnered with T-Mobile to bring the Magenta Experience Center to life in the heart of Prague. More than just a store, this innovation hub showcases the future of telecommunications, smart home solutions, and digital technologies.

Magenta Experience Center

The Magenta Experience Center by T-Mobile, located in the heart of Prague, is a state-of-the-art innovation hub that merges technology, creativity, and customer engagement. Designed to be more than just a store, the center offers an immersive space where visitors can experience the latest in telecommunications, smart home solutions, and digital technologies.

Spread across a modern, interactive environment, the Magenta Experience Center serves as a showcase of T-Mobile’s commitment to innovation and customer-centric solutions. Visitors can explore cutting-edge products, attend workshops, and engage with live demonstrations, creating a dynamic and memorable experience.

Virtuplex’s advanced VR technology was utilized during the design phase to ensure every element of the center was optimized for functionality and customer experience. This immersive approach allowed the design team to collaborate in real time, ensuring that the space not only met T-Mobile’s vision but also exceeded customer expectations.

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Lorem Ipsum

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Michal Dvorský

T-Mobile

„Virtuplex stands out as a game-changer in Europe with its unmatched VR Lab size and cutting-edge equipment. The professional VR headsets with 5K resolution, completely wireless freedom of movement, and advanced motion tracking system offer an immersive experience like no other — allowing you to step into virtual reality in real-life scale, free from any limitations and static viewing.“

Concept Development

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Spatial Optimization

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