The Magenta Experience Center by T-Mobile, located in the heart of Prague, is a state-of-the-art innovation hub that merges technology, creativity, and customer engagement. Designed to be more than just a store, the center offers an immersive space where visitors can experience the latest in telecommunications, smart home solutions, and digital technologies.
Spread across a modern, interactive environment, the Magenta Experience Center serves as a showcase of T-Mobile’s commitment to innovation and customer-centric solutions. Visitors can explore cutting-edge products, attend workshops, and engage with live demonstrations, creating a dynamic and memorable experience.
Virtuplex’s advanced VR technology was utilized during the design phase to ensure every element of the center was optimized for functionality and customer experience. This immersive approach allowed the design team to collaborate in real time, ensuring that the space not only met T-Mobile’s vision but also exceeded customer expectations.